Guest Announcement: Sean Chong-Umeda

Did you think we were done announcing guests?!

We’ve got a unicorn in the next issue of Kei Club!

Coming from the Kawaii Kingdom of Rainbows and Unicorns, Seannyboy808, also known as Seannicorn, is the residential fashion unicorn.  Sean is a unique individual who blends the ideas of what is cute and colorful and makes it fashionable.  He is a stern believer of fashion being genderless, and that if you feel cute on the inside, then you are cute on the outside. He wants to prove to the world that it is ok to be different, and with a little faith and love, anything is possible.



Sean, with his signature pink hair and fondness of pastels, has worked with multiple  brands such as Aloxxi, Kawaii Care Box, Wooji Apparel, Toshikigirl, Popkiller and Amino showing how versatile and essential this unicorn can be.  He is also a brand ambassador spreading kindness and love through brands such as Pusheen, tokidoki, Sanrio and Mori Galaxy.  Sean is also a recognized model, being in ad campaigns for Wet’ N’ Wild Beauty, Astek Wallpaper, Trident Gum and walked for brands such as ACDC Rag, Creator’s Guild, iiii clothing, My Hamachi Designs and Beyond the Boundary. He has been featured on magazines both print and digital such as @hypebae and Elegance Magazine has appeared on videos with Refinery 29, Buzzfeed and Hooked on the Look.

In the Geek Chic issue of Kei Club, we sit down with Sean about his modeling expiriences with some of our favorite mascots like Hello Kitty, Pusheen, and Gudetama! Who’s your favorite kawaii character? Has Sean worked with them?

You can find Sean’s work at his Instagram, Twitter, and Youtube! We definitely suggest checking out his Hello Kitty Haul to get a preview of his work with Sanrio! Sooo cute! Watch this kawaii boy combine high fashion and Harajuku style with his impressive looks and amazing photoshoots!


We’re happy to announce that Sean will be featured in the next issue of Kei Club! There’s about a month until release, so plenty of time to snag your own copy!